A digital twin is a copy of a place or object in the real world. Artificial intelligence and machine-assisted learning technologies enable the creation of digital twins that are dimensionally accurate digital 3D models.
Digital twins bridge, in short, the gap between the physical and digital world and can also visualize the functionality of components, areas, or entire real estate portfolios.
Mark de Wolf illustrates in his online article from July 28, 2022, 5 examples of the global advance of digital twins, in which areas the forward-looking technology is already in use.
AKKADIA works with Matterport©, one of the leading providers of 3D scanning and virtual tour technologies. The technology allows for capturing properties with special 3D cameras and converting the data into interactive virtual tours and 3D models – whether it is a room, an entire building, or an outdoor area.
The virtual tour can also be enhanced with interactive information such as a site map or descriptions, as well as with videos, to provide viewers with even more information and insights.
Laser scanners also enable a cost-effective and quick creation of floor plans, for example, if only old and inaccurate plans of an object are available.
Our employees are trained on the special cameras and software and can create digital twins as well as 360° recordings of properties of all sizes and types, enabling virtual tours.
In combination with VR goggles, virtual tours are immersive experiences for real estate interested parties, creating a sense of space and ambiance as if they were actually on-site.
Here are some examples.
1. Realistic Representation: Virtual tours provide a realistic representation of the property. Interested parties can explore the interior and exterior of the property in high quality and detail, giving them a better understanding of the layout, room design, and furnishings. This provides an authentic and immersive experience that comes close to a physical visit.
2. Time Savings and Comfort: Virtual viewings allow customers to view properties comfortably from home or from any location with internet access. The need to physically travel to the site is eliminated, saving time and effort, especially if the customer is in a different city or country.
3. Flexibility: Virtual viewings are available around the clock. Interested parties can view the property at any time of the day or night, regardless of the opening hours of the real estate agent or seller. This allows customers to schedule their viewings more flexibly in their timetable.
4. Better Pre-selection: Prospective buyers can virtually view multiple properties and thus make a pre-selection of which properties they would like to visit in person. This saves time for both parties and leads to more targeted physical viewings, where the interest is already high.
5. Interactive Experience: Virtual tours provide an interactive experience. Customers can move around the property, change angles, and examine specific areas more closely. This allows for viewing the property from different perspectives and better understanding important details, focusing on their own interests and questions.
6. Safety and Health: Especially during times of health crises or pandemics, virtual tours offer a safe way to explore properties without personal contact. Customers can protect their health while still being able to view properties.
7. Expanded Customer Base: Virtual viewings open up the opportunity to reach an expanded customer base, including international clients who would otherwise have difficulty visiting the property in person. This can increase the reach and potential for sales or rentals.
Conclusion: Virtual viewings provide an enormous added value for customers in their property search. They enable a realistic, interactive, and convenient experience that saves time and effort. Especially in times when in-person viewings may be restricted, virtual viewings offer a safe yet informative way to explore properties.
AKKADIA has the latest equipment and software, and especially the expertise of our employees to integrate virtual tours and digital twins into their marketing strategy, optimize the customer experience, expand their reach, and gain a competitive advantage in the constantly evolving real estate industry. Ask us!