A digital twin is a copy of a place or object from the real world. Artificial intelligence and machine-assisted learning technologies enable the creation of digital twins that are dimensionally accurate, digital 3D models.
Digital twins bridge the gap between the physical and digital worlds and can also visualize the functionality of components, areas, or entire real estate portfolios.
Mark de Wolf clarifies in his online article from July 28, 2022, 5 examples of the global advance of digital twins in which areas the forward-looking technology is already in use.
AKKADIA works with Matterport©, one of the leading providers of 3D scanning and virtual tour technologies. The technology allows real estate to be captured with special 3D cameras and transforms the data into interactive virtual tours and 3D models - whether it's a room, an entire building, or an outdoor area.
The virtual tour can also be enhanced with interactive information such as a site map or descriptions, as well as with videos, to provide viewers with even more information and insights.
Laser scanners also enable a cost-effective and quick creation of floor plans, for instance, if only old and inaccurate plans of an object are available.
Our employees are trained on the special cameras and software and can create digital twins and 360° images of properties of all sizes and types, as well as facilitate virtual tours.
In combination with VR headsets, virtual tours provide immersive experiences for real estate interested parties and create a sense of space and ambiance, as if they were actually on-site.
Here are some examples.
1. Realistic representation: Virtual tours provide a realistic representation of the property. Interested parties can explore the interior and exterior of the property in high quality and detail, giving them a better understanding of the layout, room design, and furnishings. This provides them with an authentic and immersive experience that comes close to a physical visit.
2. Time savings and comfort: Virtual viewings allow customers to view properties conveniently from home or from any location with internet access. The need to physically travel to the site is eliminated, saving time and effort, especially if the customer is in a different city or country.
3. Flexibility: Virtual viewings are available around the clock. Interested parties can visit the property at any time of day or night, regardless of the real estate agent's or seller's business hours. This allows customers to plan their viewings more flexibly into their schedules.
4. Better Pre-selection: Interested parties can virtually view multiple properties and make a pre-selection of which properties they would like to visit in person. This saves time for both parties and leads to more targeted physical viewings, where interest is already high.
5. Interactive Experience: Virtual tours provide an interactive experience. Customers can navigate through the property, change perspectives, and examine specific areas more closely. This allows them to view the property from different angles and better understand important details while focusing on their own interests and questions.
6. Safety and Health: Especially in times of health crises or pandemics, virtual tours provide a safe way to explore real estate without personal contact. Customers can protect their health while still being able to view properties.
7. Expanded customer base: Virtual viewings open up the possibility of reaching an expanded customer base, including international clients who would otherwise have difficulties viewing the property in person. This can increase the reach and potential for sale or rental.
Conclusion: Virtual tours provide an enormous added value for customers in the property search. They offer a realistic, interactive, and convenient experience that saves time and effort. Particularly in times when in-person viewings may be restricted, virtual tours provide a safe yet informative way to explore real estate.
AKKADIA has the latest equipment and software, and above all, the expertise of our employees to integrate virtual tours and digital twins into your marketing strategy, optimize the customer experience, expand your reach, and gain a competitive advantage in the ever-evolving real estate industry. Ask us!