Akkadia Immobilienvermittlung GmbH

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DIGITAL TWINS AND VIRTUAL REALITY TOURS

by AKKADIA - 2. Aug 2023

DIGITAL TWINS

A digital twin is a copy of a location or object from the real world. Artificial intelligence and machine-assisted learning technologies enable the creation of digital twins that are dimensionally accurate digital 3D models.

Digital twins bridge, in short, the gap between the physical and digital worlds and can also visualize the functionality of components, areas, or entire real estate portfolios.

Mark de Wolf clarifies in his online article from July 28, 2022, "5 Examples of the Global Advance of Digital Twins," in which areas the forward-looking technology is already in use.

AKKADIA RELIES ON 3D VIRTUAL TOURS

AKKADIA works with Matterport©, one of the leading providers of 3D scanning and virtual tour technologies. The technology allows for the capture of real estate with special 3D cameras and transforms the data into interactive virtual tours and 3D models - whether it's a room, a whole building, or an outdoor area.

The virtual tour can also be enhanced with interactive information such as a layout plan or descriptions, as well as videos, to provide viewers with even more information and insights.

Laser scanners also enable cost-effective and quick creation of floor plans, if, for example, only old and inaccurate plans of an object are available.

Our employees are trained on the special cameras and software and can create digital twins as well as 360° recordings of properties of all sizes and types, enabling virtual tours.

In combination with VR glasses, virtual tours create immersive experiences for real estate seekers and provide a sense of space and ambiance, as if they were actually on-site.

Here are some examples.

WHY VIRTUAL?

1. Realistic Representation: Virtual tours provide a realistic depiction of the property. Interested parties can explore the interior and exterior of the property in high quality and detail, giving them a better understanding of the layout, room design, and furnishings. This offers them an authentic and immersive experience that approaches a physical visit.

2. Time savings and comfort: Virtual viewings allow customers to view properties conveniently from home or from any location with internet access. There is no need to physically travel to the site, saving time and effort, especially when the customer is in another city or country. 

3. Flexibility: Virtual viewings are available 24/7. Interested parties can view the property at any time of day or night, regardless of the opening hours of the real estate agent or seller. This allows clients to schedule their viewings more flexibly in their timetable.

4. Better Preselection: Interested parties can virtually view multiple properties and make a preselection of which properties they would like to visit in person. This saves time for both parties and leads to more focused physical visits, where interest is already high. 

5. Interactive Experience: Virtual tours offer an interactive experience. Customers can navigate within the property, change perspectives, and examine specific areas more closely. This allows for viewing the property from different angles and gaining a better understanding of important details, while focusing on their own interests and questions.

6. Safety and Health: Especially during times of health crises or pandemics, virtual viewings offer a safe way to explore properties without personal contact. Customers can thus protect their health while still being able to view properties.

7. Expanded customer base: Virtual viewings open up the opportunity to reach an expanded customer base, including international clients who would otherwise have difficulty personally viewing the property. This can increase the reach and potential for sale or rental.

Conclusion: Virtual tours provide an enormous added value for customers in their property search. They enable a realistic, interactive, and convenient experience that saves time and effort. Especially in times when in-person viewings may be restricted, virtual tours offer a safe yet informative way to explore properties.

AKKADIA has the latest equipment and software, and above all, the expertise of our employees to integrate virtual tours and digital twins into your marketing strategy, optimize the customer experience, expand your reach, and gain a competitive advantage in the ever-changing real estate industry. Contact us!