A digital twin is a copy of a place or object from the real world. Artificial intelligence and machine-assisted learning technologies enable the creation of digital twins that are dimensionally accurate digital 3D models.
Digital twins bridge the gap between the physical and digital worlds and can visualize, for example, the functionality of components, areas, or entire real estate portfolios.
Mark de Wolf clarifies in his online article dated July 28, 2022, 5 examples of the global advance of digital twins in which areas the groundbreaking technology is already in use.
AKKADIA collaborates with Matterport©, one of the leading providers of 3D scanning and virtual tour technologies. The technology enables the capturing of real estate with special 3D cameras and transforms the data into interactive virtual tours and 3D models, whether it's a room, an entire building, or an outdoor area.
The virtual tour can also be enhanced with interactive information such as a site map or descriptions, as well as with videos, to provide viewers with even more information and insights.
Laser scanners also enable a cost-effective and quick creation of floor plans, for instance, if only outdated and inaccurate plans of an object are available.
Our employees are trained on the specific cameras and software and can create digital twins and 360° recordings from properties of all sizes and types, enabling virtual tours.
In combination with VR glasses, virtual tours provide immersive experiences for real estate prospects and create a sense of space and ambiance, as if they were actually on-site.
Here are some examples.
1. Realistic Representation: Virtual tours provide a realistic representation of the property. Interested parties can explore the interior and exterior of the property in high quality and detail accuracy, giving them a better understanding of the layout, room design, and furnishings. This offers them an authentic and immersive experience that is close to a physical visit.
2. Time savings and comfort: Virtual viewings allow customers to view properties conveniently from home or from any location with internet access. The need to physically travel to the location is eliminated, saving time and effort, especially if the customer is in a different city or country.
3. Flexibility: Virtual viewings are available around the clock. Interested parties can view the property at any time of day or night, regardless of the business hours of the real estate agent or seller. This allows customers to schedule their viewings more flexibly into their schedules.
4. Better Preselection: Interested parties can virtually visit several properties and make a preselection of which properties they would like to visit in person. This saves time for both sides and leads to more targeted physical viewings, where the interest is already high.
5. Interactive Experience: Virtual tours offer an interactive experience. Customers can move around the property, change perspectives, and examine specific areas more closely. This allows them to view the property from different angles and better understand important details while focusing on their own interests and questions.
6. Safety and Health: Especially in times of health crises or pandemics, virtual tours offer a safe way to explore properties without personal contact. This allows customers to protect their health while still being able to view properties.
7. Expanded Customer Base: Virtual viewings open up the possibility of reaching an expanded customer base, including international clients who would otherwise have difficulty viewing the property in person. This can increase the reach and potential for sale or rental.
Conclusion: Virtual tours provide enormous value for customers in their property search. They offer a realistic, interactive, and convenient experience that saves time and effort. Especially in times when personal viewings may be restricted, virtual tours provide a safe yet informative way to explore properties.
AKKADIA has the latest equipment and software and, above all, the expertise of our employees to integrate virtual tours and digital twins into your marketing strategy, optimize the customer experience, expand your reach, and gain a competitive advantage in the ever-changing real estate industry. Ask us!