A digital twin is a copy of a location or object in the real world. Artificial intelligence and machine-assisted learning technologies enable the creation of digital twins that are dimensionally accurate digital 3D models.
Digital twins bridge the gap between the physical and digital world in short and can also visualize the functionality of components, areas, or entire real estate portfolios.
Mark de Wolf clarifies in his online article* from July 28, 2022 5 examples of the global advance of digital twins in which areas the forward-looking technology is already in use.
AKKADIA works with Matterport©, one of the leading providers of 3D scanning and virtual tour technologies. The technology allows properties to be captured with special 3D cameras and converts the data into interactive virtual tours and 3D models - whether it's a room, an entire building, or an outdoor area.
The virtual tour can also be enhanced with interactive information such as a map or descriptions, as well as videos, to provide viewers with even more information and insights.
Laser scanners also enable a cost-effective and quick creation of floor plans, for instance, if only old and inaccurate plans of an object are available.
Our employees are trained on the special cameras and software and can create digital twins as well as 360° images of properties of all sizes and types, enabling virtual tours.
In combination with VR glasses, virtual walkthroughs provide immersive experiences for real estate interested parties and create a sense of space and ambiance, as if they were actually on-site.
Here are some examples.
1. Realistic representation: Virtual tours offer a realistic representation of the property. Interested parties can explore the interior and exterior of the property in high quality and detail accuracy, providing them with a better understanding of the layout, room design, and furnishings. This gives them an authentic and immersive experience that comes close to a physical visit.
2. Time savings and comfort: Virtual tours allow customers to view properties comfortably from home or from anywhere with internet access. The need to physically travel to the location is eliminated, saving time and effort, especially if the customer is in another city or country.
3. Flexibility: Virtual viewings are available 24/7. Interested parties can view the property at any time of day or night, regardless of the opening hours of the real estate agent or seller. This allows clients to schedule their viewings more flexibly into their timetable.
4. Better Pre-selection: Interested parties can virtually view several properties and thus make a pre-selection of which properties they would like to visit in person. This saves time for both sides and leads to more targeted physical viewings, where interest is already high.
5. Interactive Experience: Virtual tours provide an interactive experience. Customers can move around the property, change perspectives, and examine specific areas more closely. This allows them to view the property from different angles and better understand important details while focusing on their own interests and questions.
6. Safety and Health: Especially in times of health crises or pandemics, virtual tours offer a safe way to explore properties without personal contact. Customers can protect their health while still being able to view properties.
7. Expanded Customer Base: Virtual tours create the opportunity to reach an expanded customer base, including international clients who would otherwise have difficulty visiting the property in person. This can increase the reach and potential for sales or rentals.
Conclusion: Virtual tours provide an enormous added value for customers in their property search. They offer a realistic, interactive, and convenient experience that saves time and effort. Especially in times when in-person viewings may be restricted, virtual tours provide a safe yet informative way to explore properties.
AKKADIA has the latest equipment and software and, above all, the expertise of our employees to integrate virtual tours and digital twins into your marketing strategy, optimize the customer experience, expand your reach, and gain a competitive advantage in the ever-changing real estate industry. Ask us!