A digital twin is a copy of a location or object from the real world. Artificial intelligence and machine-assisted learning technologies enable the creation of digital twins that are dimensionally accurate digital 3D models.
Digital twins bridge the gap between the physical and digital worlds, and can also visualize the functionality of components, areas, or entire real estate portfolios.
Mark de Wolf clarifies in his online article* from July 28, 2022, 5 examples of the global advance of digital twins in which areas the forward-looking technology is already in use.
AKKADIA works with Matterport©, one of the leading providers of 3D scanning and virtual tour technologies. The technology allows for capturing real estate with special 3D cameras and converting the data into interactive virtual tours and 3D models – whether it's a room, a complete building, or an outdoor area.
The virtual tour can also be enhanced with interactive information such as a site map or descriptions, as well as videos, to provide viewers with even more information and insights.
Laser scanners also enable cost-effective and quick floor plan creation, for example, if only old and inaccurate plans of an object are available.
Our employees are trained on the special cameras and software and can create digital twins and 360° images of properties of all sizes and types, as well as enable virtual tours.
In combination with VR glasses, virtual tours are immersive experiences for real estate prospects and create a sense of space and ambiance, as if they were actually on site.
Here are some examples.
1. Realistic representation: Virtual tours provide a realistic depiction of the property. Interested parties can explore the interior and exterior of the property in high quality and detail accuracy, giving them a better understanding of the layout, spatial design, and furnishings. This offers them an authentic and immersive experience that is close to a physical visit.
2. Time savings and comfort: Virtual viewings allow customers to view properties conveniently from home or from any location with internet access. The need to physically reach the location is eliminated, saving time and effort, especially if the customer is in a different city or country.
3. Flexibility: Virtual viewings are available around the clock. Interested parties can view the property at any time of day or night, regardless of the real estate agent's or seller's opening hours. This allows customers to plan their viewings more flexibly into their schedule.
4. Better Pre-selection: Interested parties can virtually view multiple properties and thus make a pre-selection of which properties they would like to visit in person. This saves time for both parties and leads to more focused physical viewings, where interest is already high.
5. Interactive Experience: Virtual tours offer an interactive experience. Customers can move around the property, change perspectives, and examine specific areas more closely. This allows for viewing the property from different angles and better understanding important details while focusing on their own interests and questions.
6. Safety and Health: Especially during times of health crises or pandemics, virtual tours offer a safe way to explore properties without personal contact. Customers can protect their health while still viewing properties.
7. Expanded Customer Base: Virtual tours provide the opportunity to target an expanded customer base, including international clients who would otherwise have difficulty viewing the property in person. This can increase the reach and potential for sale or rental.
Conclusion: Virtual tours offer enormous added value for customers in property search. They provide a realistic, interactive, and convenient experience that saves time and effort. Particularly in times when personal viewings may be restricted, virtual tours offer a safe and yet informative way to explore properties.
AKKADIA has the latest equipment and software, and most importantly, the expertise of our employees to integrate virtual tours and digital twins into your marketing strategy to optimize the customer experience, expand your reach, and gain a competitive advantage in the ever-changing real estate industry. Ask us!